Best Cinema Odeon Hastings A Comprehensive Look at a Local Icon

Greatest cinema odeon hastings, is not only a place to look at motion pictures; it is a journey via time, a cultural hub, and a cornerstone of the neighborhood. From its grand opening to its present standing, the Odeon has mirrored the evolution of cinema itself, weathering storms of technological change and shifting viewers preferences. The story of the Odeon in Hastings is a vibrant tapestry woven with threads of architectural innovation, numerous programming, and the enduring magic of the silver display.

Delving into the historical past, the Odeon’s story unfolds, revealing its pivotal function within the Hastings leisure panorama. We’ll discover the architectural marvels that outline its character, from the facade’s preliminary design to the inside’s trendy touches. Additional investigation will uncover the cinema’s movie choice, its dedication to numerous audiences, and the particular occasions that make it an area favourite. This evaluation contains the facilities provided, from the seating choices to the superior expertise used to create an immersive expertise.

Buyer critiques and opinions are explored to offer a view of viewers satisfaction, alongside a comparative evaluation with different leisure venues, displaying the Odeon’s place available in the market. Finally, this exploration paints an entire image of the Odeon Hastings, showcasing its enduring legacy and its continued relevance within the trendy period.

Exploring the historic significance of the Odeon Cinema in Hastings permits a greater understanding of its enduring attraction: Greatest Cinema Odeon Hastings

The Odeon Cinema in Hastings, greater than only a place to look at movies, is a tangible hyperlink to the city’s social and cultural historical past. Its existence mirrors the evolution of cinema itself, from silent movies to trendy blockbusters, and displays the altering tastes and leisure actions of the area people. Understanding its origins and transformations supplies worthwhile perception into its enduring attraction and its significance throughout the Hastings panorama.

Historic Context of Cinema in Hastings and the Odeon’s Narrative

Cinema in Hastings, like many seaside cities, flourished within the early twentieth century, providing a preferred type of leisure for each residents and guests. Earlier than the Odeon, a number of smaller cinemas dotted the city, catering to a various viewers. These early venues performed an important function in establishing cinema as a mainstream type of leisure. The Odeon, nonetheless, represented a step change in cinematic expertise.

Whereas the Odeon in Hastings presents a basic cinema expertise, the longer term holds thrilling potentialities. Developments within the business are consistently evolving, and one such undertaking is the deliberate growth of the Odeon cinema community. Particularly, plans for odeon cinema milton keynes milton keynes 2026 promise a glimpse into the subsequent era of movie-going. Finally, Hastings’ Odeon will proceed to compete by offering an satisfying environment for movie fans.

Opening its doorways within the late Nineteen Thirties, it supplied a contemporary, purpose-built area designed particularly for movie viewing. Its arrival coincided with the golden age of Hollywood, and it rapidly turned a focus for social gatherings and an emblem of Hastings’ modernity. The cinema survived the Second World Conflict and continued to evolve, adapting to new applied sciences similar to sound and color.

Important renovations and modifications, together with the division of the unique single display into a number of screens, had been carried out to cater to altering viewers preferences and keep its relevance in an more and more aggressive leisure panorama. The Odeon’s story is intertwined with the social historical past of Hastings, reflecting its booms, busts, and evolving cultural panorama.

Timeline of Key Moments

The Odeon’s historical past is marked by vital occasions which have formed its id. The next desk highlights these key moments:

Date Occasion Significance Particulars
1937 Odeon Hastings Opens Marks the arrival of a contemporary cinema in Hastings. Initially that includes a single display, providing a high-quality viewing expertise.
Nineteen Forties-Fifties Golden Age of Cinema Peak recognition and cultural affect. Showcasing basic movies and attracting giant audiences. The cinema supplied a refuge throughout wartime and a post-war escape.
Seventies-Eighties First Main Renovations Adaptation to altering cinematic traits. Refurbishments included modifications to seating and inside design to replace the cinema.
Nineties-2000s Multiplex Conversion Responding to viewers preferences and technological developments. The only display was divided into a number of screens to point out a wider vary of movies and cater to totally different viewers tastes.

Architectural Type and Distinctive Options

The Odeon in Hastings, when first constructed, embodied the Artwork Deco fashion, a preferred architectural motion of the period. The facade, although presumably modified over time, would have initially displayed the hallmarks of this fashion: symmetrical design, geometric patterns, and a way of streamlined modernity. Think about the unique facade, presumably that includes a outstanding marquee with the Odeon title in daring, stylized lettering, drawing consideration from afar.

Whereas the Odeon in Hastings strives to ship top-notch cinematic experiences, it is price contemplating different choices. Exploring the scene, one would possibly take a look at choices elsewhere, similar to cineworld – ashton-under-lyne , which supplies a special environment and movie choice. Finally, although, for these in Hastings, the perfect cinema expertise continues to be discovered on the Odeon, an area favourite.

The doorway probably boasted a grand lobby with elaborate detailing, creating an environment of luxurious and pleasure. Inside, the seating association was designed to maximise the viewing expertise, with tiered seating and a big display. The inside design probably included parts similar to ornamental lighting, plush seating, and presumably even a restaurant or refreshment space. The constructing’s general design was supposed to supply an immersive and satisfying cinematic expertise.

See also  Best Laksa Near Me A Comprehensive Guide to the Perfect Bowl

The Odeon’s architectural fashion, reflecting the period through which it was constructed, contributed considerably to its attraction and cemented its place as a landmark in Hastings.

Investigating the vary of movies and occasions introduced on the Hastings Odeon presents insights into its programming technique

The Hastings Odeon, like every profitable cinema, has crafted a programming technique that balances industrial viability with the wants and needs of its viewers. This technique, encompassing movie choice, occasion scheduling, and viewers engagement, reveals a dynamic strategy to leisure. Inspecting the various movie choices and particular occasions supplies a window into the cinema’s capability to thrive in a aggressive panorama, and its dedication to offering a memorable expertise for its patrons.

Number of Movies Proven on the Odeon, Greatest cinema odeon hastings

The Hastings Odeon’s movie choice is a fastidiously curated mix of blockbusters, impartial movies, and specialised screenings, designed to draw a broad demographic. The cinema’s success is straight linked to its capability to supply a various vary of cinematic experiences, catering to numerous tastes and preferences. This strategy ensures that the Odeon stays a related and interesting leisure possibility for the Hastings neighborhood.The cinema usually screens main studio releases, together with action-packed superhero movies, animated options for households, and critically acclaimed dramas.

These blockbusters are important for driving foot visitors and sustaining a gradual income stream. Past the mainstream fare, the Odeon additionally showcases impartial movies, documentaries, and foreign-language movies. These alternatives supply an alternate for movie fans searching for extra area of interest content material.The cinema has usually hosted particular screenings, similar to basic movie revivals, themed film nights (e.g., a James Bond movie marathon), and previews of extremely anticipated releases.

These occasions create a way of neighborhood and supply distinctive experiences that distinguish the Odeon from its opponents. The Odeon’s capability to adapt to altering viewers preferences, together with accommodating totally different age teams and pursuits, is a vital think about its enduring recognition.The Odeon’s movie programming extends past the normal film expertise, because it has additionally proven artwork home movies and sometimes introduced Bollywood motion pictures to cater to the various cultural pursuits throughout the Hastings neighborhood.

This dedication to numerous content material is a testomony to the cinema’s dedication to inclusivity and its understanding of the numerous tastes of its viewers.

Whereas the Odeon in Hastings strives to ship a top-tier cinematic expertise, movie fans may also take into account choices additional afield. For these in a special a part of the nation, exploring the best vue cinema kingston upon hull might be a rewarding alternative. Finally, the perfect cinema expertise, be it in Hull or Hastings, hinges on particular person preferences and the particular film being loved.

Particular Occasions Hosted by the Odeon

The Hastings Odeon enhances its attraction via quite a lot of particular occasions, making a vibrant environment that extends past the common movie screenings. These occasions, fastidiously deliberate and executed, contribute to the cinema’s general success by attracting new audiences and fostering a loyal buyer base. These occasions usually present a singular and interesting expertise for moviegoers.

  • Stay Broadcasts: The Odeon has steadily hosted stay broadcasts of theatrical productions, operas, and concert events, similar to performances from the Nationwide Theatre or the Royal Opera Home. These occasions present entry to high-quality cultural experiences that may in any other case be unavailable in Hastings. The frequency of those broadcasts has diversified, usually aligning with the schedules of the performing arts organizations.
  • Q&A Classes: Sometimes, the Odeon has organized Q&A periods with filmmakers, actors, or business consultants. These periods supply a singular alternative for viewers members to interact straight with the creators of the movies they’re watching. The recognition of those occasions is usually excessive, significantly when that includes well-known figures.
  • Themed Nights: Themed nights, similar to costume events tied to film releases or retro movie screenings, have been a daily characteristic. These occasions generate pleasure and create a social environment, encouraging repeat visits. For instance, a themed night time tied to a significant superhero film launch can contain decorations, themed food and drinks, and viewers participation.
  • Movie Festivals: The Odeon has collaborated with native movie festivals or hosted its personal mini-festivals, showcasing impartial movies, documentaries, and worldwide cinema. These occasions appeal to a special viewers phase and promote the cinema’s dedication to numerous movie choices.

The Odeon’s Strategy to Movie Choice

The Hastings Odeon’s strategy to movie choice is a strategic course of that considers a number of components to make sure each industrial success and viewers satisfaction. The cinema fastidiously balances the necessity to appeal to a large viewers with the will to supply a various vary of movies. This technique requires a deep understanding of the native market, the preferences of the cinema-going public, and the affect of movie distributors.The factors used for selecting movies embrace field workplace potential, crucial acclaim, and alignment with the cinema’s general programming technique.

The cinema additionally considers the audience for every movie, the provision of promoting supplies, and the potential for attracting repeat viewings. For instance, a movie with sturdy critiques and constructive word-of-mouth is more likely to be favored, as it could possibly generate vital curiosity.Movie distributors play an important function within the movie choice course of, as they negotiate the phrases of distribution and supply the movies to the cinema.

The Odeon works carefully with numerous distributors, together with main studios and impartial distributors, to safe the rights to display movies. The relationships with distributors are crucial, as they will affect the cinema’s capability to acquire sought-after movies.The cinema faces competitors from numerous leisure choices, together with streaming companies, different cinemas, and residential leisure techniques. To stay aggressive, the Odeon should supply a superior cinematic expertise, together with comfy seating, high-quality projection and sound, and a welcoming environment.

The cinema differentiates itself by providing a curated collection of movies, particular occasions, and a deal with customer support.

Assessing the Odeon Hastings’ services and facilities offers perspective on the shopper expertise

The Odeon Hastings, like every profitable cinema, hinges on the standard of its services and facilities to offer a compelling and satisfying expertise for its patrons. These parts, starting from seating consolation to technological prowess, straight affect buyer satisfaction and drive repeat visits. Understanding the particular options provided on the Hastings location supplies worthwhile insights into its aggressive positioning throughout the native leisure panorama.

Accessible Facilities on the Odeon

The Odeon Hastings goals to supply a complete cinematic expertise via a spread of facilities designed to reinforce viewer enjoyment. These facilities contribute to the general attraction of the cinema, encouraging repeat visits and fostering a loyal buyer base.

  • Seating Choices: The Odeon usually presents quite a lot of seating selections to cater to totally different preferences and budgets. This could embrace commonplace seats, premium seats with further legroom, and probably even VIP seating with enhanced consolation and facilities. The precise choices accessible on the Hastings location needs to be confirmed via official sources, however the inclusion of numerous seating selections is a standard technique to maximise viewers attraction.

  • Display Know-how: Fashionable cinemas, together with the Odeon Hastings, usually make use of superior display applied sciences to ship superior visible high quality. This contains options like high-definition projection, probably together with 4K and even larger decision, and huge, immersive screens designed to maximise the affect of the movie. These applied sciences improve the viewing expertise, making the movies extra participating and visually interesting.
  • Sound Techniques: Immersive sound is essential for an awesome cinematic expertise. The Odeon Hastings probably makes use of superior sound techniques, similar to Dolby Atmos or related applied sciences, to create a multi-dimensional audio expertise. This enables for exact sound placement and a extra life like and interesting audio surroundings, pulling the viewers additional into the movie. The precise sound system employed contributes considerably to the general affect of the movie.

  • Concessions: A well-stocked concessions space is a staple of the cinema expertise. The Odeon Hastings probably presents a spread of snacks, drinks, and different treats, permitting patrons to reinforce their enjoyment of the movie. The supply of numerous choices, together with vegetarian, vegan, or allergy-friendly selections, can additional enhance buyer satisfaction.
  • Digital Ticketing and Reserving: Fashionable cinemas usually combine digital ticketing and on-line reserving techniques to streamline the shopper expertise. This enables patrons to buy tickets prematurely, choose their seats, and keep away from lengthy queues on the field workplace. This comfort is a key think about attracting and retaining prospects.
See also  Expensive Watch of the World 2026 Timeless Luxury and Innovation

Comparability with Native Leisure Venues

Evaluating the Odeon Hastings’ services with these of different native leisure venues helps to grasp its strengths and weaknesses within the aggressive panorama. This evaluation highlights areas the place the Odeon excels and the place enhancements could be wanted to take care of its aggressive edge. The presence of different leisure choices, just like the White Rock Theatre or impartial cinemas, creates a aggressive marketplace for attracting audiences.

The Odeon Hastings, with its potential for superior display and sound expertise, would possibly excel in offering a visually and aurally superior cinematic expertise in comparison with smaller venues. Nevertheless, the White Rock Theatre, identified for its stay performances, might supply a extra numerous leisure portfolio. The bottom line is to research particular facilities and companies, like seating consolation, and take into account components like the worth to guage the general buyer worth proposition.

Accessibility Options on the Odeon

The Odeon Hastings is dedicated to offering an inclusive expertise for all moviegoers, together with these with disabilities. The cinema’s accessibility options are important for making certain that everybody can benefit from the movies on supply.

  • Wheelchair Entry: The Odeon supplies wheelchair entry all through its premises, together with accessible seating within the auditoriums. This enables people with mobility impairments to benefit from the movies comfortably and safely.
  • Audio Description: Audio description companies can be found for visually impaired patrons. This includes a narrator offering descriptions of the visible parts of the movie throughout pauses in dialogue. This ensures that visually impaired people can absolutely perceive and benefit from the movie.
  • Subtitling: Subtitles can be found for the deaf and arduous of listening to, offering a written illustration of the dialogue and sound results. This ensures that these people can observe the movie’s narrative.
  • Assistive Listening Units: Assistive listening gadgets are usually supplied to reinforce the audio expertise for these with listening to impairments. These gadgets amplify the sound, permitting them to higher perceive the dialogue.

Inspecting the shopper critiques and opinions in regards to the Odeon Hastings supplies perception into viewers satisfaction

The voice of the shopper is paramount in shaping the success of any enterprise, and the Odeon Hastings isn’t any exception. By analyzing buyer critiques, we will acquire a complete understanding of the cinema’s strengths and weaknesses, figuring out areas the place it excels and pinpointing alternatives for enchancment. This evaluation goes past easy rankings; it delves into the particular language utilized by prospects, revealing the nuances of their experiences and offering worthwhile insights into their general satisfaction.

This data-driven strategy permits for a focused evaluation of the shopper journey, from ticket buy to the ultimate credit, enabling the Odeon to refine its operations and improve its attraction.

Common Sentiment Expressed in Buyer Opinions

Buyer critiques paint a multifaceted image of the Odeon Hastings. Whereas a good portion of suggestions is constructive, highlighting satisfying experiences, a notable phase expresses dissatisfaction, primarily regarding particular features of the cinema’s operations. The overall sentiment is usually polarized, with sturdy opinions on each side. Understanding these contrasting viewpoints is essential for an entire evaluation.Widespread praises embrace:

  • Snug Seating: Many reviewers commend the comfy seating preparations, usually mentioning the spaciousness and the standard of the seats, contributing to an enhanced viewing expertise.
  • Good Display and Sound High quality: The cinema’s technical features, similar to display readability and sound techniques, steadily obtain constructive mentions, indicating that the Odeon Hastings delivers a high-quality cinematic expertise.
  • Pleasant Employees: Interactions with employees are sometimes highlighted, with prospects appreciating the helpfulness and friendliness of the workers, contributing to a constructive environment.
  • Number of Movies: The vary of movies provided is usually seen as a constructive, offering numerous choices for various tastes.

Widespread criticisms embrace:

  • Excessive Costs: A frequent criticism revolves round the price of tickets, snacks, and drinks, with many shoppers feeling that the general expertise is overpriced.
  • Cleanliness Points: Issues about cleanliness, significantly within the auditoriums and restrooms, are usually raised, negatively impacting the general expertise.
  • Meals and Drink High quality: The standard and worth of the meals and drinks are sometimes criticized, with prospects expressing dissatisfaction with the style, portion sizes, and pricing.
  • On-line Reserving Issues: Technical points with the net reserving system and potential delays when amassing tickets are talked about as irritating experiences.

Categorization of Widespread Constructive and Adverse Feedback

A structured evaluation of buyer critiques reveals distinct patterns of reward and criticism. These patterns are categorized beneath to offer a clearer understanding of the shopper’s perspective.Constructive feedback usually heart across the following:

  • Consolation and Viewing Expertise: This contains comfy seating, glorious display high quality, and a great sound system, all contributing to a pleasurable viewing surroundings.
  • Employees Interactions: Pleasant and useful employees members are steadily counseled for his or her constructive perspective and help.
  • Movie Choice: The supply of all kinds of movies, catering to totally different tastes, is usually seen as a major benefit.
  • Ambiance: Reviewers steadily point out the nice and alluring environment throughout the cinema.
See also  Best the Quarterback Next Door Full Movie A Romantic Comedy Deep Dive

Adverse feedback usually deal with:

  • Pricing: The price of tickets, snacks, and drinks is a constant supply of criticism, with many shoppers feeling it’s too costly.
  • Cleanliness: Issues concerning the cleanliness of the auditoriums, restrooms, and different areas are steadily raised.
  • Meals and Beverage High quality: Complaints concerning the style, portion sizes, and general worth of the meals and drinks are frequent.
  • Operational Points: Points similar to lengthy queues, reserving issues, and rare showings of sure movies are sometimes cited.

Odeon Hastings’ Response to Buyer Suggestions

The Odeon Hastings’ response to buyer suggestions is essential for sustaining and enhancing its popularity. It’s important to handle complaints and implement modifications to reinforce the shopper expertise.Examples of measures taken embrace:

  • Cleanliness Initiatives: Elevated cleansing schedules and employees coaching centered on sustaining cleanliness all through the cinema. This demonstrates a dedication to addressing buyer considerations.
  • On-line Reserving Enhancements: Upgrades to the net reserving system to resolve technical points and improve user-friendliness, streamlining the ticket buying course of.
  • Employees Coaching Packages: Ongoing employees coaching applications centered on enhancing customer support, together with battle decision and problem-solving, to make sure employees are geared up to deal with buyer complaints successfully.
  • Promotional Affords: Introduction of promotional presents and reductions to handle buyer considerations about excessive costs, offering higher worth for cash. For instance, “Meerkat Films” or scholar reductions.
  • Meals and Beverage Changes: Reviewing and probably revising the meals and beverage choices primarily based on buyer suggestions, probably together with new menu gadgets or improved high quality.

These actions point out a proactive strategy to addressing buyer suggestions and a dedication to steady enchancment. By actively listening to and responding to buyer considerations, the Odeon Hastings can construct buyer loyalty and enhance its general popularity. The effectiveness of those measures may be tracked by monitoring subsequent buyer critiques and satisfaction surveys.

Evaluating the Odeon Hastings with different native leisure choices exhibits its aggressive place

Best Cinema Odeon Hastings A Comprehensive Look at a Local Icon

The Odeon Hastings, like every leisure venue, does not exist in a vacuum. Its success hinges on its capability to compete with different choices vying for the leisure time and disposable earnings of Hastings residents. This requires a eager understanding of the native leisure panorama, a strategic strategy to pricing and programming, and a dedication to offering a superior buyer expertise.

The Odeon’s aggressive place is decided by how properly it differentiates itself from rivals, providing worth and attraction that resonates with the audience.

Aggressive Evaluation: Pricing, Movie Choice, and Expertise

Understanding the aggressive panorama includes evaluating numerous components, from ticket costs and movie schedules to the general environment and facilities provided. This evaluation ought to take into account each direct opponents, like different cinemas, and oblique opponents, similar to stay efficiency venues or different leisure actions. The Odeon Hastings’ capability to thrive is determined by its capability to face out from these choices.The next desk supplies an in depth comparability of the Odeon Hastings with potential opponents, together with components that affect buyer alternative:

Characteristic Odeon Hastings Cinema Competitor A (Hypothetical) Cinema Competitor B (Hypothetical) Various Leisure Venue C (Hypothetical)
Ticket Costs (Grownup) £8 – £12 (Varies by time and format) £7 – £11 (Matinee reductions accessible) £9 – £13 (Premium seating choices) Varies (e.g., £15 for a stay music efficiency)
Movie Choice Mainstream releases, blockbusters, some impartial movies Give attention to mainstream releases and family-friendly movies Emphasis on impartial, arthouse, and overseas movies N/A (Venue doesn’t present movies)
Showtimes A number of showtimes all through the day and night Showtimes usually concentrated within the night and weekends Restricted showtimes, usually only some per day N/A (Venue doesn’t present movies)
Seating and Facilities Commonplace seating, some premium choices, concessions, accessibility Commonplace seating, concessions Premium seating, bar, meals service, restricted accessibility Varies (e.g., comfy seating, bar service, accessibility)
Loyalty Packages Odeon Limitless, numerous promotional presents Loyalty card providing reductions and rewards Subscription service for limitless screenings N/A (Venue might supply membership reductions)
On-line Presence Person-friendly web site, cellular app, energetic social media Primary web site, social media presence Web site with on-line reserving, energetic social media Web site with on-line reserving, energetic social media

The above comparability demonstrates that the Odeon Hastings must steadiness aggressive pricing with a compelling movie choice and a snug viewing expertise.

Advertising and marketing Methods and Their Affect

Efficient advertising and marketing is important for attracting and retaining prospects in a aggressive market. The Odeon Hastings employs a number of advertising and marketing methods to spice up patronage.

  • Promotions and Reductions: These methods purpose to incentivize attendance. Examples embrace discounted tickets for matinee showings, scholar reductions, and particular presents tied to particular movie releases.

    Promotional presents usually have a direct and measurable affect on ticket gross sales, particularly throughout off-peak hours.

  • Loyalty Packages: Loyalty applications reward repeat prospects and encourage continued patronage. The Odeon Limitless is an instance of a profitable technique.

    Loyalty applications domesticate buyer loyalty, resulting in elevated frequency of visits and better lifetime buyer worth.

  • On-line Presence and Social Media: A robust on-line presence, together with a user-friendly web site, cellular app, and energetic social media channels, is essential for reaching a large viewers. Common updates about upcoming movies, showtimes, and particular occasions maintain the viewers knowledgeable and engaged.

    Energetic social media engagement, together with focused promoting, can considerably improve model consciousness and drive ticket gross sales.

Concluding Remarks

Best cinema odeon hastings

In conclusion, the perfect cinema odeon hastings stands as greater than only a constructing; it represents a cultural landmark and an emblem of neighborhood engagement. The historic depth, diversified programming, customer-centric strategy, and strategic advertising and marketing have established the Odeon’s enduring presence. By adapting to alter and prioritizing the shopper expertise, the Odeon continues to attract audiences, making certain its function as a beloved leisure venue.

This exploration has revealed the Odeon’s strengths, its challenges, and its ongoing dedication to offering memorable cinematic experiences for the Hastings neighborhood, cementing its legacy for generations to come back.

Questions Typically Requested

What are the present ticket costs on the Odeon Hastings?

Ticket costs fluctuate relying on the movie, time of day, and kind of screening (e.g., 3D, IMAX). It’s best to examine the Odeon Hastings web site or app for probably the most up-to-date pricing info.

Does the Odeon Hastings supply any reductions?

Sure, the Odeon Hastings usually presents reductions for college kids, seniors, and kids. They could even have particular presents on sure days of the week or for particular screenings. Loyalty applications are additionally accessible.

Are there any food and drinks choices accessible on the Odeon Hastings?

Sure, the Odeon Hastings has a concession stand the place you should purchase quite a lot of snacks, drinks, and popcorn. Additionally they typically have particular meals promotions tied to particular movies.

Is the Odeon Hastings accessible for individuals with disabilities?

Sure, the Odeon Hastings is provided with accessibility options, together with wheelchair entry, accessible seating, and audio description companies for the visually impaired. Subtitles are additionally accessible for a lot of movies.

How can I discover out about upcoming movies and showtimes on the Odeon Hastings?

You’ll find details about upcoming movies and showtimes on the Odeon Hastings web site, the Odeon app, or via native listings in newspapers or on-line leisure guides.

Leave a Comment